Batik Semar – An Exclusive Culture Inheritance of Solo
09 Agustus 2009 - Semar, this name should be familiar enough for you, especially if you are a Javanese descent. If you are also an admirer of classic batik in sogan color then Batik Semar can be an alternative choice for shopping batik souvenirs.

Batik which has consolidated its special characteristics from Solo, up till now it can be said it has succeeded enough for having 24 branches which spread out in more than 11 cities in Indonesia.

This batik manufacturer has established since 1947 by Kasigit family. Beside the purpose of expanding batik business, the other aim is to maintain the art of culture inheritance of Indonesia.

At the beginning, Batik Semar manufacturer produced batik which was named as Batik Bodronoyo, it is the other name of Semar. However, because the public society is mostly familiar with name of Semar, so it was decided to use Semar name in 1966.

In choosing the name of Batik Semar was not without any reason. Semar was a leader figure in the world of ‘Pewayangan’ (traditional drama using leather puppet), who was also claimed as Batara Ismaya (god Ismaya), as well as the up-bringer of Pandawa family. To have a reflection from it, the brand name was taken from this figure who was found at the first time in a literature of the age of Majapahit Kingdom entitled Sudamala.

For the manufacturer itself, name of Semar can have meanings as follows:
S = Sarwi or togetherness,
E = Ening or purity,
M = Marsudi or continual effort,
A = Ajuning or development,
R = Rasa or art

but in general, Semar means sincere intention to continually endeavor in expanding batik products.

At early time Batik Semar only produced hand-written batik in which the market range was limited for people from middle to first class society. However, as it had the purpose of having the production extended much better, so in 1952 the production had increased with additional stuff: printed batik and combination batik, and hence the wide range of society can afford the products.

Batik designs produced by Batik Semar are not only limited on Solo batik features, but also it extended to produce Bledakan batik designs (Jogja), Pekalongan, Cirebonan, and Laseman.

Along with the period of time, until 1972 batik was progressing and developing with the emergence of new technique, in that time it was called as printing or printing batik or printing/sablon with batik motives.

To counterbalance and follow those progress, the production process in Batik Semar was extended with more variations in models, designs and colors. From domestic marketing aspect, Batik Semar has expanded the distribution line through branch stores and representatives in many cities in Indonesia.

Not only in Indonesia, Batik Semar has extended its market range abroad like Amerika, Europe , Australia, and some countries in Asia.